Consumers used both 'new school' and 'old school' approaches to booking hotel rooms for business and leisure travel in Q2 2015, Millennials choose mobile, influencing how hotel rooms are booked.
According to data from the TravelClick North American Distribution Review mobile bookings through hotel company websites (Brand.com), online travel agents and in-person travel agents (global distribution systems / GDS) experienced the most growth.
The TravelClick NADR aggregateshotel bookings by channel for the transient segment (individual leisure and business travelers).OTA (which includes Expedia.com, Hotels.com, Bookings.com, etc.), Brand.com and GDS channels all experienced healthy growth in the transient segment, up 9.7 percent, 5.8 percent and 2.2 percent respectively.
Hotel Direct (calls made directly to the property and walk-in customers) and calls to a hotel’s 800-number (the CRO channel) decreased by -7.2 percent and -5.6 percent respectively. Based on reservations that are currently booked for Q3, TravelClick expects to see similar booking patterns when the quarter is complete.