Apple is expected to introduce on Wednesday its new products, where the focus will shift to the new model series of new iPhone and Apple TV.
In addition to these two main products, the US technology giant is expected to introduce the new operating system, iOS 9. biggest novelty of this system will be an option that will enable users to choose whether or not advertising block in Safari.
So far in this browser advertised hundreds of companies, which have expressed concern that the novelty of Apple will lose millions of dollars.
Blocking ads that open without the user's desire is widespread in computers and other technological equipment, excluding smartphones here. In this sector as lacking not currently block the advertising applications, but their spread is quite limited, as in iOS system also to Android.