While the event took place in the spring, Gandhi’s free-bled marathon began getting attention a few weeks ago and her story has since gone viral—bringing much-needed attention the shame associated with having a period. Yes, periods are a fact of womankind, but there is an enormous pressure to, as Gandhi puts it, “hide them away.” both of period shaming and lack of access to feminine products in developing countries. She’s now partnering with Thinx, a period underwear company that helps women stay dry while on the go, and AfriPads, which makes low-cost, reusable sanitary pads out of Uganda. You can follow her efforts on Twitter at @MadameGandhi.
Fusion Snapchat caught up with Gandhi, who was born in New York City to Indian parents, has an MBA from Harvard, and works as a music industry strategist—oh and no big deal, she’s gone on tour as a drummer with Thievery Corporation and M.I.A.. She’s currently working on her first solo album, Madame Gandhi.